Soccerwear House
The Audit
A comprehensive SEO audit was conducted for Timothy Abeel Lemon Law which revealed various areas that require attention and improvement. These areas include:
- Internal Search Results Are Being Indexed
- 100 Orphaned Pages
- Breadcrumb Issues
- No Consumer-Facing Sitemap
- 40+ Site Contains 404 Errors
- 260 Broken Backlinks
- 140 Anchor Text needs optimization
- Page content requires optimization
- Missing Blog Page
The Implementation
Optimizing Collection Page Content
Incorporating content on Soccer Wearhouse’s collection pages is crucial, as it enhances search visibility by providing context to search engines about the products within a collection and enables strategic keyword optimization. Adding content also improves the user experience by offering valuable information to visitors, which may lead to higher conversion rates and reduced bounce rates. Ultimately, integrating content on collection pages is a multipronged strategy that contributes to overall SEO success, better user engagement, and increased visibility in search results.
Creating the Blog Page
Incorporating content on Soccer Wearhouse’s collection pages is crucial, as it enhances search visibility by providing context to search engines about the products within a collection and enables strategic keyword optimization. Adding content also improves the user experience by offering valuable information to visitors, which may lead to higher conversion rates and reduced bounce rates. Ultimately, integrating content on collection pages is a multipronged strategy that contributes to overall SEO success, better user engagement, and increased visibility in search results.
Adding the breadcrumbs
Adding breadcrumbs to Soccer Warehouse’s website is essential in enhancing user experience and improving SEO. Breadcrumbs offer users clear navigation paths, enabling them to understand their current position within the site’s hierarchy and easily backtrack to previous pages. This helps to reduce user confusion and frustration, particularly on complex or deep websites. From an SEO standpoint, breadcrumbs provide additional internal linking opportunities, assisting search engines in better understanding the structure and organization of the site’s content. This may result in improved crawlability and indexation, ultimately leading to better visibility and ranking potential in search engine results pages.
the ga4 audit + Additional Convertions
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Resolving the rest of the audit
- Orphaned Pages – conducted internal link-building, seamlessly connecting orphaned pages to existing pages and collections.
- Missing Consumer Facing Sitemap – created an HTML version of the sitemap to enhance user experience and allow users to navigate the site’s pages & collections.
- Broken Backlinks & Internal 404 – Successfully redirected all broken backlinks, and replaced internal 404 errors with relevant pages, resulting in a better user experience.
- Anchor Text Optimization – replaced the inadequate anchor text in the content with high-ranking keywords to improve its overall ranking.
Overall Stats
Top 10 Ranking Keywords