Texas 420 Doctors
The Audit
- Orphaned Pages
- Improper Redirects & Chains
- Internal 404 Errors
- Missing 404 Page
- Page Title Issues
- Meta Description Issues
- H1 Header Tag Issues
- Missing Image Alt Texts
- Pages with No Orgnanic Sessions
- Anchor Text Optimizations
- Internal Link Opportunities
The Implementation
Contextual link building
To improve search optimization, attract organic traffic, and enhance user experience, we naturally incorporated internal links to help readers find more information and understand how the content relates to other pages.
Anchor Text Optimization
Optimized the anchor text of an internal link by incorporating keywords related to the destination page. This reinforces the relationship between the page and the targeted keywords, sending powerful relevance signals to search engines.
The sentences were modified for seamless incorporation of the optimized anchor texts.
Page Content Optimization + Blog Posts
In addition to consistent content publishing, we implemented content optimizations across both the main site and the WP Woo store. Core pages were extensively revamped with additional content to improve user engagement and search engine visibility.
Solving the rest of the audit
- Orphaned Pages – the orphaned pages were added to the HTML sitemap & interlinked with existing pages.
- Improper Redirects & Chains – To remove the redirecting chains, the links were replaced with the final redirecting URLs or relevant pages.
- Internal 404 Errors – Successfully redirected all 404 backlinks, and replaced internal 404 with relevant pages, resulting in a seamless user experience, preserving link equity, and reducing bounce rate.
- Missing 404 Page – Improved the current 404 page to include helpful links & “Back to Home” button.
- Page Title Issues – Improved the clarity and relevance of meta titles across the website, ensuring they accurately convey the intent and content of each page.
- Meta Description Issues – revised and created compelling meta descriptions, designed to entice users to click on the page and explore Texas420 Doctors’ offerings.
- H1 Header Tag Issues – Resolved multiple and duplicate H1 tags, improving the overall content structure of the pages & posts.
- Missing Image Alt Texts – Added descriptive alternative text for web accessibility, SEO, and providing information in case images fail to load.
- Pages with No Organic Sessions – Noindexed non-relevant pages such as “Thank you” pages to free up the crawl budget.
Results
1700% Increase in top 10 ranking keywords
BeforeAfter
We achieved a 1700% increase in top 10 ranking keywords in just 10 months. Moreover, we were able to elevate our top 3 ranking keywords from 14 to 563, a 40-fold increase.
4K% Increase in Organic Traffic
We witnessed an astonishing growth in traffic from an average of 584 visitors per month in June 2023 to 25,077 in March 2024, marking a 4000% increase in just 10 months.
Overall Stats
Organic Traffic