Timothy Abeel
Challenge
The Audit
A comprehensive SEO audit was conducted for Timothy Abeel Lemon Law which revealed various areas that require attention and improvement. These areas include:
- 210 Non-Optimized Page Titles
- 370 Missing & Non-Optimized Meta Descriptions
- 120 Image-Related Issues
- 380 Header Tag Issues
- 30 Broken Backlinks
- Missing Breadcrumbs
- Content Optimization Opportunities
The Implementation
Adding More Location Pages
Timothy Abeel is expanding its services to reach more people in different states. As a part of this expansion, we have created new location pages that will serve as key hubs of information for each specific area. This strategic approach will not only help in expanding Timothy Abeel’s online presence but also ensure that potential clients can easily access relevant and detailed information about the firm’s services in their specific location.
Expanding the Blog Posts
To strengthen Timothy Abeel’s online presence, we’ve increased the blog posts to once a week. The primary objective of our weekly blog posts is to establish Timothy Abeel as a credible voice in the field of lemon law. By providing regular and relevant updates, we hope to encourage engagement and boost the website’s visibility in search engine results pages (SERPs).
Resolving the rest of the audit
- Non-Optimized Meta Titles – Improved the clarity and relevance of meta titles across the website, ensuring they accurately convey the intent and content of each page.
- Missing Meta Description Issues – Revised and created compelling meta descriptions, designed to entice users to click on the pages.
- Missing Image Alt Texts & Large Images – Created appropriate alternative text for images to enhance user accessibility.
- Header Tag Issues – Resolved multiple and duplicate H1 tags, improving the overall content structure of the pages, locations & posts.
- Broken Backlinks – Successfully redirected all 404 backlinks to relevant pages, resulting in a seamless and positive user experience while preserving link equity and reducing bounce rate.
- Missing Breadcrumbs – Implemented a sitewide breadcrumb trail using Yoast to enhance user experience and search engine crawlability.
The Results
Significant increase in organic traffic
Since the launch of the campaign in October 2022, we have seen a significant increase in organic traffic, which has grown 2 times within a year and 3 times within 15 months. At the same time, Timothy Abeel also reduced its paid ads campaign and is now relying on just Organic Traffic.
A 60% Increase in Ranking Keywords
BeforeAfter
The optimization of content and the increased frequency of blog posting proved to be effective, resulting in a 6x increase in top 10 ranking keywords from 100 to 612.