Wave Plastic Surgery
The Audit
- Pagination Issues
- Orphaned Pages
- Page Title Issues
- Meta Description Issues
- H1 Header Tag Issues
- Missing User Sitemap
- Missing Breadcrumbs
- Low Site Performance
- Soft 404s
Further Optimizations
- EEAT Optimizations
- Featured Snippet
- GMB Updates
- Content & Page Optimizations
- Contextual Linking
- Page Creation
- Anchor Text Optimizations
The Implementation
Optimizing the Site Speed
Safely optimized the website by minifying, deferring, and reducing the load time of assets such as CSS and JavaScript files. Additionally, I optimized the images to be served in the WebP format for better compression without losing quality. Layout considerations were also considered during optimization to mitigate any potential layout breaks and site errors, ensuring a smooth and seamless user experience across various devices and screen sizes.
Updating multi location gmb profiles
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Optimizing Page Content
Additional content was strategically incorporated into various core pages of Wave Plastic Surgery to bolster the overall word count and enrich the substance of the pages. This change included the integration of new brand-specific sections aimed at aligning the content with the unique style and identity of Wave Plastic Surgery without overwhelming visitors with excessive text.
Featured snippet optimizations
We have analyzed the search intent and format of the existing featured snippet for the queries related to these pages. Based on our analysis, we have crafted recommendations to optimize your pages for position zero in a competitive manner. This involves making changes to the text, formatting, adding alt text for images, and including HTML tags.
Solving the rest of the audit
- Pagination Issues – Thin content paginated content were disallowed via robots.txt to discourage robots from crawling these URLs.
- Orphaned Pages – orphaned pages were added to the HTML sitemap & interlinked with existing pages.
- Page Title Issues – Improved the clarity and relevance of meta titles throughout the website to accurately convey the intent and content of each page.
- Meta Description Issues – Revised and created meta descriptions for pages that exceeded the pixel count or had missing meta descriptions while ensuring an accurate representation of the page content.
- H1 Header Tag Issues – Resolved pages with multiple, duplicate, and missing H1 tags to ensure proper HTML structure, signaling the importance of content sections.
- Missing User Sitemap – A sitemap was created for the Wave Plastic Surgery website to help users navigate through pages and posts, improving user experience and search engine indexing.
- Missing Breadcrumbs -Implemented a breadcrumb trail to enhance site navigation and improve UX.
Overall Stats
Conversion from Form Submissions