Hi! I'm Cedric👋

A Technical SEO Specialist

Having trouble how to implement SEO recommendations or don't even know where to start? Let me help you in conducting & implementing SEO audits.

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What can I do for YOU?

Here are the technical audit items I can help you RESOLVE or IMPLEMENT.

Crawlability & Indexability
- Use tools like Screaming Frog, DeepCrawl, or Google Search Console to crawl the website and identify any crawl errors, broken links, or issues blocking search engine bots from accessing and indexing content.
- Ensure that important pages are not blocked by robots.txt directives or meta robots tags and that there are no orphaned pages or inaccessible areas of the site.
Page Speed Optimization
- Conduct a comprehensive audit to identify factors impacting page load times, such as large images, render-blocking scripts, and server response times.
- Implement optimizations such as image compression, minification of CSS and JavaScript files, and leveraging browser caching to improve website speed.
- Monitor website performance regularly using tools like Google PageSpeed Insights, GTmetrix, or Pingdom to identify and address any speed-related issues.
XML Sitemap Optimization
- Generate and maintain an XML sitemap that lists all the important pages on the website and submit it to search engines like Google and Bing.
- Ensure that the XML sitemap is regularly updated to reflect changes in the site’s structure or content and that it follows the sitemap protocol guidelines.
Robots.txt Optimization
- Review and optimize the robots.txt file to control search engine crawlers’ access to different parts of the website.
- Use robots.txt directives to disallow crawling of irrelevant or sensitive content, while ensuring that important pages are accessible to search engines.
Canonicalization
- Implement canonical tags to address issues with duplicate content and specify the preferred version of a page to be indexed by search engines.
- Resolve canonicalization issues caused by URL parameters, session IDs, or similar content appearing on multiple URLs.
Site Structure & Navigation
- Create a clear and intuitive site structure with logical hierarchy and navigation to make it easy for users and search engines to find pages.
- Implement breadcrumb navigation to help users understand their current location within the site and improve internal linking.
Schema Markup/Structure Data Implementation
- Incorporate structured data markup (schema.org) to provide search engines with additional context about the content on the website.
- Use schema markup to enhance rich snippets in search results, such as reviews, ratings, events, products, and FAQs.
- Validate structured data markup using Google’s Structured Data Testing Tool or other schema validators to ensure accuracy and compliance with search engine guidelines.
- Correct any errors or warnings identified during the validation process to maximize the visibility of rich snippets in search results.
HTTPS and Security
- Ensure that the website is served over HTTPS to encrypt data transmission and enhance security for users.
- Install and configure a valid SSL certificate, and set up proper 301 redirects from HTTP to HTTPS versions of URLs to avoid duplicate content issues.
- Install & Configure security plugins to protect the site from hacks, spam & DOS.
Mobile Friendlyness Optimization
- Optimize the website for mobile devices to provide a seamless user experience across different screen sizes and devices.
- Implement responsive web design techniques, mobile-friendly layouts, and touch-friendly navigation elements to improve usability on mobile devices.
Hreflang Implementation (International SEO)
- Implement hreflang tags to indicate language and regional variations of content for international websites.
- Ensure that hreflang annotations are correctly implemented on corresponding pages to serve the appropriate content to users based on their language and location.
404 Page Optimization
- Customize the 404 error page to provide helpful information and guide users back to relevant content on the website.
- Monitor 404 error reports in Google Search Console and address any broken links or missing pages to prevent negative impact on user experience and search engine rankings.

Keyword Research
- Conduct thorough keyword research to identify relevant terms and phrases that align with your content and target audience’s search intent.
- Analyze keyword metrics such as search volume, competition, and relevance to prioritize keywords with the highest potential impact.
- Utilize long-tail keywords and semantic variations to capture niche audiences and improve content relevance.
Title Tag Optimization
- Craft unique, descriptive, and compelling title tags that accurately reflect the content of the page and entice users to click.
- Include the primary keyword near the beginning of the title tag to improve visibility and relevance in search results.
- Keep title tags within the recommended length limit (typically 50-60 characters) to ensure they display properly in search engine results pages (SERPs).
Meta Description Optimization
- Write concise and informative meta descriptions that summarize the content of the page and encourage users to click through.
- Include relevant keywords naturally within the meta description to improve visibility and relevance in SERPs.
- Maintain meta descriptions within the recommended length limit (around 150-160 characters) to ensure they are fully displayed in search results.
Heading Tags Optimization
- Structure content using appropriate heading tags (H1, H2, H3, etc.) to organize information hierarchically and improve readability.
- Use the H1 tag for the main page title and incorporate primary keywords where relevant.
- Utilize subheadings (H2, H3, etc.) to break up content into logical sections and optimize them with related keywords.
URL Structure Optimization
- Create user-friendly and descriptive URLs that accurately reflect the content hierarchy and topic of the page.
- Include relevant keywords in the URL slug to improve search engine visibility and convey content relevance.
- Use hyphens to separate words in URLs for readability and avoid using unnecessary parameters or session IDs.
Content Optimization
- Incorporate primary and secondary keywords naturally throughout the content while maintaining readability and coherence.
- Provide comprehensive coverage of the topic, answering common questions (FAQs) and addressing potential concerns to enhance user satisfaction and engagement.
Image Optimization
- Optimize images for size, format, and alt attributes to improve page load times, accessibility, and search engine visibility.
- Compress images without sacrificing quality to reduce file size and enhance performance.
- Use descriptive filenames and alt attributes that include relevant keywords to provide context and improve image SEO.
Internal Linking
- Include relevant internal links within your content to guide users to related pages and improve website navigation.
- Use descriptive anchor text that provides context about the linked page’s content and incorporates relevant keywords where appropriate.
- Distribute internal links strategically to prioritize important pages and pass link equity throughout the website.

Setting Up Google Analytics 4 (GA4)
- Create a Google Analytics 4 property in your Google Analytics account.
- Install the GA4 tracking code on your website or app using the global site tag (gtag.js) or Google Tag Manager.
- Configure data streams for your website and app to collect data accurately.
- Implement enhanced measurement features such as pageviews, events, conversions, and user properties to capture relevant user interactions and behaviors.
Configuring Google Tag Manager (GTM)
- Set up a Google Tag Manager account and container for your website.
- Install the GTM container snippet on your website to enable tag management.
- Configure triggers and variables in GTM to capture specific user interactions, such as clicks, form submissions, and scroll depth.
Tracking Events and Conversions
- Identify key events and conversions on your website or app that are critical to your business goals, such as form submissions, button clicks, video views, and purchases.
- Set up event tracking in Google Analytics 4 and Google Tag Manager to capture these user interactions accurately.
- Define custom events and parameters to track specific actions and attributes that are unique to your business and website.
Ecommerce Tracking
- Implement ecommerce tracking in Google Analytics 4 to monitor online transactions, revenue, and product performance.
- Set up enhanced ecommerce tracking using data layer variables and triggers in Google Tag Manager to capture detailed information about product interactions, checkout steps, and purchase events.
Enhanced Measurement
- Enable enhanced measurement features in Google Analytics 4 to automatically track additional user interactions and behaviors, such as outbound link clicks, site search queries, file downloads, and scroll depth.
- Configure additional settings for enhanced measurement, such as user engagement tracking, scroll tracking thresholds, and automatic event triggers.
Data Analysis and Reporting
- Use Google Analytics 4 reports and dashboards to analyze website performance, user behavior, and conversion funnels.
- Create custom reports and segments to gain deeper insights into specific metrics, audiences, and marketing channels.
- Use attribution models and multi-channel funnels to understand the impact of different marketing touchpoints on user conversions and revenue.
Continuous Improvement and Iteration
- Monitor key performance indicators (KPIs) and metrics in Google Analytics 4 to track progress towards business goals and objectives.
- Use data-driven insights to identify opportunities for optimization, refinement, and iteration in your SEO and marketing strategies.
- Implement ongoing testing, experimentation, and measurement to improve website performance, user experience, and overall ROI.